Don’t kill off mastheads, Nine warned

Original article by Lilly Vitorovich
The Australian – Page: 24 & 26 : 3-Dec-18

David Kirk anticipates further consolidation in Australia’s media sector following the merger between Nine Entertainment Company and Fairfax Media. Kirk, who was Fairfax’s CEO from 2005 to 2008, has urged Nine to retain the media group’s metropolitan mastheads, arguing that they are still a valuable asset. Kirk expects the merger to generate some cost synergies, although he questions its benefits in terms of revenue and profit margins. The newly-enlarged Nine is slated to commence trading on 10 December.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, BAILADOR TECHNOLOGY INVESTMENTS LIMITED – ASX BTI, STAN ENTERTAINMENT PTY LTD, UBS HOLDINGS PTY LTD

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