Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18
New research from Roy Morgan shows that customer satisfaction with Foodland in the six months to October was 91%, giving the South Australia-based supermarket a third straight monthly win ahead of Aldi on 89%. Coles is on 85%, just ahead of Woolworths on 84% with IGA taking fifth position on 80%. The overall supermarket customer satisfaction across the industry was 85%, representing an overall decline of 6% in customer satisfaction compared to this time a year ago. These are the latest results from Roy Morgan’s ‘Retail Satisfaction Report-Supermarkets’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 11,000 main supermarket shoppers.
ROY MORGAN LIMITED, FOODLAND SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA