Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18
New research from Roy Morgan shows that 89.8% of Australian hardware store customers were satisfied in the 12 months to October 2018, an increase of 2.4% year-on-year. Satisfaction with market leader Bunnings increased 1% point to 90%, holding off an increase of 2% by Mitre 10 to 89%. Home Hardware is in third place on 88% (down 1% for the year), followed by True Value Hardware on 83%. These are the latest results from Roy Morgan’s ‘Hardware Store Satisfaction Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes, including over 9,000 interviews with people who have shopped in a hardware store in the last four weeks.
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, MITRE 10 LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED