Original article by Patrick Durkin, Alex Gluyas
The Australian Financial Review – Page: 5 : 24-Jan-19

The 2019 Australian Open has been a rating success for the Nine Network. Local hopeful Ash Barty attracted an average national audience of 1.59 million in a losing match on 23 January, outrating the Big Bash League. Likewise, an average of 1.4 million viewers nationwide watched Greece’s Stefanos Tsitsipas defeat Roger Federer in a major upset. Chinese and Japanese tennis players have also attracted huge audiences in their home countries, while Tennis Australia has secured sponsorship deals with a number of Chinese brands.

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AUSTRALIAN OPEN TENNIS, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BIG BASH LEAGUE, TENNIS AUSTRALIA