Original article by Max Mason
The Australian Financial Review – Page: 21 : 24-Jan-19
Foxtel launched its Kayo Sports streaming video service in November, allowing consumers to access it without the need for a pay-TV subscription. UBS believes that Kayo Sports could enable Foxtel to increase its market penetration, which has remained at around 30 per cent for the last decade. The UBS analysts concede that Kayo is likely to cannibalise Foxtel’s subscriber base, but they say that this will be offset by increased revenue and gross margins as Foxtel’s overall market penetration rises.
FOXTEL MANAGEMENT PTY LTD, KAYO SPORTS, UBS HOLDINGS PTY LTD, STAN ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE