Ratings pain as tennis fails to shine for Nine

Original article by Andrew White
The Australian – Page: 3 : 29-Jan-19

The Nine Network’s coverage of the 2019 Australian Open men’s final attracted an average national audience of 2.085 million. It was the lowest combined audience since 2007, while Seven attracted an audience of 2.37 million for its last men’s final broadcast in 2018. The women’s final attracted a combined average of 1.57 million. Nine spent $55m on its coverage of the 2019 Australian Open, and boasted advertising revenue of $45m. In contrast, Nine had spent $105m a year on broadcasting cricket, with ad revenue of $70m.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN OPEN TENNIS, SEVEN NETWORK LIMITED

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