Free TV targets tech ad imbalance

Original article by Lilly Vitorovich
The Australian – Page: 24 & 26 : 11-Feb-19

Free TV Australia CEO Bridget Fair has called for a level playing field with regard to the media’s political advertising rules. She says the ban on broadcasting political advertising on traditional media creates a big disincentive for advertising on commercial TV, given that the ban does not apply to digital media. Fair has welcomed the recommendations of the Australian Competition & Consumer Commission’s review of digital platforms, but she says urgent action is needed to address competition issues in the media sector.

CORPORATES
FREE TV AUSTRALIA LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

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