Original article by Roy Morgan
Market Research Update – Page: Online : 1-Apr-19

Roy Morgan’s 2019 Private Health Insurance Survey shows that 57.3% of Australians aged 18+ are unaware of changes to private health insurance that take effect on 1 April. Some 53.8% of Australians with private health insurance are aware of the changes, which will categorise health insurance products according to tiers of cover, while 80.6% of Australians without health insurance are largely unaware of the changes. Meanwhile, 31.4% of Australians who are aware of the upcoming changes believe that the reforms will be of benefit to them, 29.3% do not think they will benefit them at all, and a further 39.3% are unsure if the changes will be of any benefit. The survey is based on a representative sample of 1,036 Australians aged 18+.

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