Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19
Roy Morgan’s latest ‘Supermarket & Fresh Food Currency Report’ shows that Woolworths increased its share of Australia’s total grocery market to 34% in 2018, an increase of 1.4ppts. Coles’ share of the total grocery market fell 1.6ppts to 27.6% in 2018, while Aldi’s market share grew by 0.5ppts to 11.4% and IGA’s market share was down 0.4ppts to 7.1%. Over the last year Woolworths has grown its market share in dollar terms across all four fresh food sub-categories (fresh meat, fresh deli, fresh bread, and fresh fruit and vegetables) and increased its lead over nearest rival Coles. The report is compiled from data collected as part of Roy Morgan’s Single Source survey, which involves more than 50,000 in-home, face-to-face interviews each year, including more than 12,000 detailed surveys of grocery and fresh food buying behaviour.
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA