Original article by Roy Morgan
Market Research Update – Page: Online : 11-Apr-19

In a first for Australian politics, a digital candidate powered by data insights from real Australians has entered the Federal election race, to shift our national conversation from short-term problems to long-term solutions. Australia is stuck in a cycle of political short-termism and The Perfect Candidate (www.theperfectcandidate.org.au) is an unbiased voice of the people, driven by the most authoritative research ever released on Australians’ concerns. The Perfect Candidate is driven by data not bias and launching their campaign today in Sydney, they aim to empower Australians to hold our politicians to account and to ignite discussion amongst leaders and citizens about our long-term future. Created by the Australian Futures Project, a non-partisan, not-for profit organisation dedicated to ending short-termism in Australia, The Perfect Candidate allows Australians to search and understand key concerns of their local electorate and the whole country. Using data and analysis from Roy Morgan, policy statements on the websites of the political parties and independents and insights from the Australian Futures Project, Australians can compare these concerns to what is being prioritised and talked about by politicians, ultimately holding them to account.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FUTURES PROJECT