Peanut butter battle leaves Kraft in a jam

Original article by Eli Greenblat
The Australian – Page: 19 : 2-May-19

Australian-listed Bega Cheese has won a trademark dispute with US food giant Kraft over the design of peanut butter packaging. The Federal Court has ruled that Bega has the exclusive right to use the distinctive packaging of Kraft Peanut Butter in Australia after it bought the brand from Kraft spin-off Mondelez International in 2017. Kraft subsequently re-entered the Australian peanut butter market using its traditional packaging, which was similar to that of Bega.

CORPORATES
BEGA CHEESE LIMITED – ASX BGA, THE KRAFT HEINZ COMPANY, MONDELEZ INTERNATIONAL INCORPORATED, FEDERAL COURT OF AUSTRALIA

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