Original article by Lilly Vitorovich
The Australian – Page: 23 : 13-May-19

DDB Australia MD Leif Stromnes says Clive Palmer’s total expenditure on political advertising could potentially top $60m by 18 May. Data from Nielsen shows that United Australia Party had already spent some $39.1m on traditional media advertising up to 5 May. Stromnes notes that Palmer has bought reach very effectively, adding that his spending across TV, radio and newspapers is a "massive vote of confidence" for traditional media. The TV and radio advertising blackout on election advertising commences on 16 May, but print and online advertising will still be permitted.

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