Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to March 2019. Over 15.7 million Australians aged 14+ (76.3%) now read or access newspapers in an average seven-day period via print or online, a fall of 2.2 per cent from a year ago. Although most leading newspapers had a decline in total cross-platform readership, ‘The Australian Financial Review’ increased its digital audience over the last year, up by 4.6 per cent to 1,469,000; ‘The Saturday Paper grew its total cross-platform audience by 16.7 per cent to 259,000. ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,043,000, down 5.3 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,006,000 (down 13.8 per cent over the last year).

CORPORATES
ROY MORGAN LIMITED