Original article by Max Mason
The Australian Financial Review – Page: 22 : 7-Jun-19

Twitter executive Kay Madati says the social media platform does not want to compete with TV networks for the right to broadcast sports. Instead, Madati says Twitter wants to act as a partner with them to help increase their audience and generate more revenue. SBS has partnered with Twitter to help promote the public broadcaster’s telecast of the 2019 Women’s World Cup. SBS will have a live daily show on Twitter during the event, along with interviews and highlights.

CORPORATES
TWITTER INCORPORATED, SPECIAL BROADCASTING SERVICE (SBS), NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, AMAZON.COM INCORPORATED, SEVEN NETWORK LIMITED, AUSTRALIAN BROADCASTING CORPORATION, TEN NETWORK HOLDINGS LIMITED