Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that the number of Australians aged 14+ who buy a tub or carton of ice cream has decreased from 10.5 million in 2015 to 9.9 million in 2019. Despite the overall decline there were a few stand-out brands that increased their customer base over the last four years. Connoisseur is now bought by 14.7% of ice cream buyers, up from 11.2% in 2015, while Weis has increased from 2.4% to 4.1% of ice cream buyers. Bulla Creamy Classics’ percentage of ice cream buyers has risen to a four-year high of 16.6%, from 12.5% in 2015. However, overall Bulla has dropped from being bought by 32.2% of ice cream buyers in 2015 to 30.9%. Still, Bulla is clearly the most popular ice cream brand in the marketplace, ahead of supermarket brands (bought by 26.2% of ice cream buyers) and Peters (bought by 21.2%).

CORPORATES
ROY MORGAN LIMITED, CONNOISSEUR, WEIS, BULLA, PETERS ICE CREAM