Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to June 2019. Now 15.5 million Australians aged 14+ (75) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is ‘The Australian Financial Review’, which increased its total cross-platform readership by 15.8 per cent to 1,587,000; this was driven by a substantial increase in its digital audience (up by 23.5 per cent to 1,337,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,125,000, down 3.6 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 916,000 (down 19.6 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

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