Local is lucrative for media companies

Original article by Zoe Samios
The Australian – Page: 19 : 25-Sep-19

News Corp Australia executive Damian Eales addressed the NewsMediaWorks INFORM Summit on 24 September. He emphasised the importance of local journalism and news content in regional and rural areas, and noted that regional mastheads are the media group’s fastest-growing digital products. Eales added that with digital platforms gaining an increasing share of advertising revenue, traditional media companies have become much more reliant on paid subscriptions in order to keep providing quality journalism.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, NEWSMEDIAWORKS, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN COMMUNITY MEDIA

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