Why bitter magazine rivals Bauer, Pacific are poised to unite

Original article by Zoe Samios
The Australian – Page: 17 & 20 : 21-Oct-19

There is general agreement within the media industry that the proposed sale of Pacific Magazines to Bauer Media Australia is necessary for the two businesses to be sustainable. Both publishers have been hard hit by the decline in advertising revenue and circulation over the last 10 years. Magazines now account for just one per cent of the industry’s advertising revenue, compared with seven per cent in 2009. Meanwhile, Bauer’s revenue fell 13.7 per cent to $224.3m in 2018, while Pacific Magazines’ revenue fell 7.2 per cent to $129.4m in 2018-19. Sources have suggested that a deal could be struck within days.

CORPORATES
BAUER MEDIA AUSTRALIA PTY LTD, PACIFIC MAGAZINES PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s