Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-19
New research from Roy Morgan shows that Harris Scarfe has Australia’s most satisfied discount department store customers, with a satisfaction rating of 91% in September, putting it ahead of rivals Kmart and Best & Less (both on 89%). Big W and Costco are in equal fourth on 88%. The biggest improvement over the past year came from Harris Scarfe, which rose 5% points and Best & Less, which is up 3% points. Just outside the top five in September was Target Country, which increased 4% points to 87%, while Big W improved 1% point to 88%. Kmart and Costco are unchanged on a year ago. The latest victory for Harris Scarfe continues a run of monthly wins that puts the retailer in prime position to claim the year’s overall award for the first time since 2015. These are the latest results from Roy Morgan’s Discount Department Stores Satisfaction Report which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes, including more than 8,500 who shop at a discount department store in an average four weeks.
ROY MORGAN LIMITED, HARRIS SCARFE HOLDINGS LIMITED, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, BIG W DISCOUNT STORES, COSTCO WHOLESALE AUSTRALIA PTY LTD, TARGET COUNTRY