Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-19

There has been no shortage of attempts to measure the true state of wealth in Australia. Some have focused on income, others have tracked debt and yet others have tried to quantify assets. They have supplied pieces of the puzzle. But no-one has been able to provide the full picture on the Net Wealth held by individual Australians – until now. The Roy Morgan Wealth Report 2019 fills the gaps, providing evidence-based answers to the lingering questions about wealth in our nation. By calculating total personal assets and subtracting total personal debt, the report offers the first fully detailed data on Australians’ Net Wealth. This information matters because wealth, and the way it is distributed, is intrinsically linked to Australia’s economic resilience and future. Roy Morgan is able to deliver this information thanks to Australia’s most extensive and longest-running study of consumer financial behaviour. The study, which has been running continuously for more than 20 years, involves over 50,000 in-depth, face-to-face interviews conducted in respondents’ homes each year. This provides privileged access to every aspect of Australians’ lives, including fully detailed financial positions, providing data of unmatched depth and breadth. It enables analysis of genuine Net Wealth by age, gender, location, employment type and more, showing precisely what form that wealth takes, how evenly or otherwise it is distributed, how it has grown, and what further shifts are likely in coming years.

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