Original article by Leo Shanahan, Lilly Vitorovich
The Australian – Page: 23 & 25 : 11-Nov-19
Clemenger BBDO Sydney CEO Peter Bosilkovski says the return of Karl Stefanovic should generate renewed interest in Nine’s ‘Today’ show, but he adds that the bold move may not necessarily result in a sustained ratings boost. Nine has confirmed that Stefanovic and Allison Langdon will co-host the breakfast show in 2020, a year after the former was sacked. Ratings have slumped in 2019, with new hosts Georgie Gardner and Deb Knight failing to resonate with viewers. Gardner responded to Stefanovic’s appointment by quitting the ‘Today’ show, effective immediately.
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, CLEMENGER BBDO (SYDNEY) PTY LTD, SPINACH ADVERTISING PTY LTD, IPG MEDIABRANDS, VIZEUM, OZTAM PTY LTD