Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-19
Foodland is the winner of Roy Morgan’s Supermarket of the Month Award for September 2019, with a customer satisfaction rating of 88%. It is followed by Coles (82%), IGA (82%), Aldi (81%) and Woolworths (81%). Roy Morgan CEO Michele Levine says that Foodland’s unbeaten run throughout 2019 is a significant feat in an increasingly competitive market, and it has now won 15 monthly satisfaction awards in a row. September’s customer satisfaction ratings were obtained from the Roy Morgan Single Source survey, which is compiled from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.
ROY MORGAN LIMITED, FOODLAND AUSTRALIA LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS