Original article by Steve Cannane, Kyle Taylor
abc.net au – Page: Online : 6-Dec-19

Former employees of UK-based wagering giant Bet365 have revealed the strategies it uses to protect its profit margins. The whistleblowers say Bet365 uses complex algorithms to identify customers who have a high win rate and limit the size of the bets that they can place via its platform. The algorithms are also used to target punters who lose frequently, in order to increase their betting limits. In-play betting is one of Bet365’s biggest sources of revenue globally, although it is restricted to telephone betting in Australia. An internal document shows that Bet365 is concerned that telephone-based in-play betting is easier for customers to exploit than online betting.

CORPORATES
BET365 GROUP LIMITED, AUSTRALIAN BROADCASTING CORPORATION