Warning on coverage as Rugby Australia toys with Optus deal

Original article by Lilly Vitorovich, Zoe Samios
The Australian – Page: 15 : 23-Dec-19

Rugby Australia commenced talks with Optus regarding a broadcasting rights deal in November, after rejecting a ‘rollover’ agreement with incumbent broadcaster Foxtel. However, WPP AUNZ director John Steedman warns that a deal with Optus would be ‘disastrous’ for rugby due to the telco’s smaller audience. He also notes that advertisers would prefer a deal with a free-to-air or pay-TV network. Atomic 212 chairman Barry O’Brien agrees that rugby should be on free-to-air or pay-TV.

CORPORATES
RUGBY AUSTRALIA, SINGTEL OPTUS PTY LTD, FOXTEL MANAGEMENT PTY LTD, WPP AUNZ LIMITED – WPP, ATOMIC 212, ENGLISH PREMIER LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

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