Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jan-20

A special Roy Morgan Snap SMS Survey shows that 26% of Australian businesses have been affected either ‘A great deal’ (7%), ‘Somewhat’ (10%) or ‘A little’ (9%) by the bushfires. Some 74% of businesses have been unaffected by the bushfire. A deeper analysis of the industries most heavily impacted shows that over a third of businesses in the Accommodation and Food services sector, which includes travel and tourism, say they have been affected ‘A great deal’ – higher than any other industry. Businesses in Queensland and NSW have been the hardest hit, with 12% of Queensland businesses and 11% of NSW businesses affected ‘A great deal’ by the bushfires – far higher than any other State. In general businesses in NSW are the most likely to have been impacted, with 35% affected in some way, compared to around a quarter of businesses in Queensland (25%) and Victoria (24%). In contrast, only 16% of businesses in WA and 11% in Tasmania have been affected at all. These findings are based on an SMS survey of 1,308 Australian businesses.

CORPORATES
ROY MORGAN LIMITED