Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-20

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to December 2019. Now 15.5 million Australians aged 14+ (74.6%) read or access newspapers in an average seven-day period via print or online; this audience increases to 16.6 million (79.7%) when one considers news portals such as news.com.au and the Huffington Post. The standout performer over the past year is again ‘The Australian Financial Review’, which increased its total cross-platform readership by 14.1 per cent to 1,642,000; this was driven by a substantial increase in its digital audience (up 19.9 per cent to 1,402,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,303,000, which is up 4.1 per cent on a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 819,000 (down 21.6 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey of 50,422 Australians aged 14+ in the 12 months to December 2019.

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