Original article by Roy Morgan
Market Research Update – Page: Online : 11-Feb-20

The latest health and wellbeing data from Roy Morgan shows that 67.6% of Australians aged 14+ (more than 14 million people) experience allergies/cold and flu in an average 12 months. This comprises 64.1% of men and 70.9% of women. The 14-17 age group has the highest proportion of sufferers (75.3%), followed by 35-49 (72.8%), 18-34 (72.5%) before a gap to older Australians aged 50-64 (65.1%) and 65+ (53.9%). The data also shows that 57.0% of Australians are now taking medication to alleviate these conditions, compared with 47.4% in 2012. The findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

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