Nine Radio takes short-term hit as Jones exits, but gets space to reset

Original article by Max Mason
The Australian Financial Review – Page: 3 : 13-May-20

Veteran broadcaster Alan Jones will step down as host of 2GB’s breakfast show after a 35-year career in radio. Ben Fordham will move from the drive slot to take over the breakfast slot, where Jones has dominated the ratings for many years. Patrick Potts of Martin Currie says Fordham is likely to lose some of Jones’s loyal audience, but notes that he may attract a younger demographic. 2GB may also regain some of the advertisers that boycotted the breakfast show in 2019 due to Jones’s comments about New Zealand Prime Minister Jacinda Ardern. Jones will continue to appear on pay-TV channel Sky News and write for News Corp mastheads.

CORPORATES
2GB, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SKY NEWS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s