Nine expects more from less after Jones

Original article by Steve Jackson, Lilly Vitorovich
The Australian – Page: 6 : 14-May-20

Veteran radio broadcaster Alan Jones has dominated Sydney’s breakfast slot for many years, boasting a 17.9 per cent audience share in April. Industry insiders question whether Ben Fordham will retain Jones’s loyal audience when the latter bows out on 29 May. There is also speculation that 2GB will retrench much of Jones’s production team, which would compound the challenges that Fordham will face. However, he may attract new advertisers and a younger audience. Fordham will have some time to settle into the breakfast slot, given that ratings are on hold until September due to the pandemic.


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