News in shared digital strategy

Original article by Leo Shanahan
The Australian – Page: 19 : 8-Jun-20

News Corp Australia veteran Peter Blunden will head the media group’s new specialist network teams of journalists, which will produce content across its metropolitan, community and regional mastheads. He says the traditional ‘silo model’ of journalism is no longer relevant, and quality content must be shared across its portfolio of mastheads. Blunden has also defended the decision to adopt a digital-only model for some regional and community newspapers, arguing that the print editions were not sustainable.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

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