Original article by Natasha Gillezeau
The Australian Financial Review – Page: 29 : 13-Jul-20
The Nine Network has a total audience share of 27.8 per cent halfway through the ratings year, ahead of the Seven Network’s 26.5 per cent and the Ten Network’s 18.7 per cent. Free-to-air networks have been hard hit by the coronavirus pandemic, which has disrupted production schedules and affected advertising revenue. However, Daniel Cutrone of media buyer Avenue C says the challenging conditions in 2020 present opportunities for advertisers who would not usually consider TV as an option.
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, AVENUE C