Original article by James Madden, Emily Ritchie
The Australian – Page: 19 : 23-Nov-20
The prospect of the Australian Open being delayed due to coronavirus restrictions could prove costly for Nine Entertainment. The grand slam tournament is traditionally a key vehicle for the host broadcaster to promote its program line-up for the new year. Audience numbers are also likely to be affected if the Open is shifted from mid-January to late February or March, when the official ratings year will have begun. Media analyst Martin Hickson of 1851 Capital says Nine should seek to renegotiate its broadcasting rights deal with Tennis Australia. Some top tennis players have warned that the Open will have to be cancelled if training is prohibited during the mandatory quarantine period.
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN OPEN TENNIS, 1851 CAPITAL PTY LTD, TENNIS AUSTRALIA