Google threat lifts support for new code

Original article by John Davidson
The Australian Financial Review – Page: 17 : 9-Feb-21

Consumer research company Pureprofile asked over 1,000 Australians their views on the federal government’s proposed media bargaining code and the operation of online platforms. The code would force Facebook and Google into binding arbitration if they cannot come to an agreement with media companies over payment for the use of their news content. On the question of whether Google’s threat to shut down its search engine in Australia if the code goes ahead made them more or less likely to support the code, 34 per cent of respondents stated it would make them more likely. Pureprofile CEO Martin Filz claims that Google has "underestimated the backlash against Big Tech".


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