Audiences, ads will return: NOVA chief

Original article by Lilly Vitorovich
The Australian – Page: 19 : 8-Mar-21

The Australian radio industry’s advertising revenue across the five capital cities fell by 19 per cent over the six months to December. This was significantly down when compared to free-to-air television, which recorded an increase of 0.6 per cent. However, NOVA Entertainment chief executive Peter Charlton is optimistic of a recovery in radio advertising in 2021, with eight out of its biggest 10 advertisers spending the same or more in the first two months of 2021 as in the same period in 2020; the advertisers in question include Harvey Norman, Coles and Woolworths.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s