Major advertiser backs News Corp climate shift

Original article by Zoe Samios, Amelia McGuire
The Sydney Morning Herald – Page: Online : 8-Sep-21

News Corporations insiders have suggested that pressure from advertisers may have contributed to the media group’s new stance on climate change. News Corp intends to launch a campaign across its platforms to promote the benefits of a carbon-neutral economy. Grocery giant Coles, which boasts one of Australia’s biggest advertising budgets, has welcomed News Corp’s revised approach to climate change. Coles’ new zero emissions advertising campaign has appeared in News Corp’s publications, as well as those of rival media groups.

CORPORATES
NEWS CORPORATION – ASX NWS, NEWS CORP AUSTRALIA PTY LTD, COLES GROUP LIMITED – ASX COL

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