Original article by Roy Morgan
Market Research Update – Page: Online : 29-Sep-21
In September 2021, Roy Morgan Business Confidence rose 3.1pts (+3.1%) to 104.6. Business Confidence has increased for the first time since May, following the outlining of re-opening plans in September in both NSW and Victoria. Business Confidence is 19pts (+22.2%) higher than in September 2020 (85.6); however, Business Confidence is now 9.2pts below the long-term average of 113.8. Businesses grew increasingly confident about the performance of the Australian economy, with of 50.4% of businesses expecting ‘good times’ for the economy over the next 12 months. In addition, 47.4% of businesses say the next 12 months is a ‘good time to invest in growing the business’. Business Confidence in September was widely divergent amongst the Australian States although all six were up strongly on a year ago. Western Australia has by far the highest Business Confidence at 135.4, up 26.5pts (+23.4%) from a year ago and is now over 30pts higher than the national figure of 104.6. The latest Roy Morgan Business Confidence results for September are based on 1,417 detailed interviews with a cross-section of Australian businesses from each State and Territory.
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