Original article by Roy Morgan
Market Research Update – Page: Online : 24-Nov-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 3.5% points to 69.6% in the 12 months to September 2021. A total of 13,894,000 Australians (69.6%) aged 18+ consumed alcohol in an average four-week period in the year to September, up from 13,179,000 (66.4%) a year earlier. The number of Australians drinking wine increased from 8,539,000 (43.0%) to 9,263,000 (46.4%) – an increase of 3.4% points over the year. There were 7,138,000 Australians (35.7%) drinking beer, an increase of 0.5% points (+147,000) from a year earlier. In addition, there were 6,670,000 Australians (33.4%) drinking spirits in mid-2021, up from 6,121,000 (30.8%) a year earlier – an increase of 2.6% points. Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,243,000 Australians (11.3%) to 2,745,000 (13.7%). The results were not as positive for other types of alcohol, with fewer Australians now drinking cider, liqueurs and fortified wines compared to a year ago. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED