Original article by Richard Henderson, Simon Evans
The Australian Financial Review – Page: 22 & 34 : 25-Nov-21

Research by Boston Consulting Group shows that 82 per cent of Australians intend to participate in the Black Friday sales in 2021, compared with 43 per cent in 2020. Australian Retailers Association CEO Paul Zahra notes that November has displaced December as the nation’s biggest month for retail sales over the last two years, primarily due to the Black Friday and Cyber Monday sales. Roy Morgan’s research shows that the four-day event will generate sales of $5.4bn in 2021. Some retailers have been offering big discounts ahead of the Black Friday sale on 26 November.

CORPORATES
THE BOSTON CONSULTING GROUP PTY LTD, AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED