Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and Chief Digital Officer Howard Seccombe today launched the next generation Helix Personas for New Zealand – the most advanced psychographic customer segmentation and data integration tool that provides an unparalleled understanding of the different Helix Personas Communities that comprise the 5 million people that call New Zealand home. The next generation Helix Personas brings together a re-engineered platform to provide deeper insights and a frictionless user experience, an integrated premium mapping tool to explore Personas down a street-block level and introduces Creative Briefs – a tool that automatically produces messaging guidelines for any group of Personas. The new marketing website (www.helixpersonas.co.nz) showcases the six new Helix Communities and 52 Helix Personas, with detailed explanations of which slice of the New Zealand population they represent. For a deeper understanding of how the next generation Helix Personas can give your business an edge, please watch our launch webinar.

CORPORATES
ROY MORGAN LIMITED