Original article by Roy Morgan
Market Research Update – Page: Online : 27-Apr-22

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that Australians are set to spend $754 million on Mother’s Day gifts. People who plan on buying a gift will spend an average of $80, with 90% planning to spend the same or more than they did last year. Flowers are set to be the most popular gift, mentioned by 34% of Australians surveyed, followed by alcohol and food (23%) and clothing, shoes and sleepwear (mentioned by 11% of Australians). Some 24% of Australians will be purchasing gifts for people who aren’t their birth mother, including mothers-in-law, wives or partners and other family members. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 1,162 Australians aged 18+ on Tuesday April 12 – Wednesday April 13.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED