Original article by James Madden, Sophie Elsworth
The Australian – Page: 15 & 23 : 30-May-22

Analysis of ratings data from OzTAM highlights the decline of free-to-air television in Australia. SBS has increased its audience by 15 per cent since 2012, but viewership of the other FTA broadcasters has declined. This decline is particularly acute in the breakfast timeslot; the average weekday metropolitan audience of Seven Network’s ‘Sunrise’ was 260,650 in 2021, compared with 364,445 in 2012, while the average audience of Nine’s ‘Today’ has fallen from 334,954 to just 219,032. The increasingly crowded streaming market has accelerated the decline of FTA in recent years. However, Ben Willee of Spinach Advertising says TV is still a powerful medium for reaching audiences.

CORPORATES
OZTAM PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, SPINACH ADVERTISING PTY LTD