Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research by Roy Morgan shows that Australians are less likely than pre-pandemic to buy products across a wide range of industries if they know the product is ‘Made in China’. The largest declines were for clothes, electrical goods, mobile phones, footwear and sporting goods, with preference for these products falling between 2%-6% points during the pandemic years of 2020-21. Clothes are still the most ‘popular’ product for Australians that is ‘Made in China’. However, in March 2022 only 25% of Australians said they would be more likely to buy clothes if they knew the clothes were ‘Made in China’, down 4% points from March 2020. The same trend was evident for Chinese-made electrical goods, with 23% (down 5% points from 2020) of Australians saying they’d be more likely to buy the product if they knew it was ‘Made in China’, mobile phones on 21% (down 6%), footwear on 17% (down 5%) and sporting goods on 15% (down 2%). These results are from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with over 1,000 Australians each week and around 60,000 Australians per year.

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