Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-22

New research from Roy Morgan shows that over 7 million Australians aged 14+ (33.4%) now use a meal delivery service in an average three months, up from 3.6 million (16.9%) in early 2020. Uber Eats is again the clear market leader used by 3.5 million Australians, up from 2.3 million in early 2020. The use of meal delivery services grew rapidly over the last two years of extended lockdowns around much of the country – and especially in the two largest States of New South Wales and Victoria. A look at the different generations shows that Millennials (born 1976-1990) and now aged from 31-46 years old, are the most likely to use a meal delivery service. Now 45.8% of Millennials use a meal delivery service in an average three months, more than doubling their usage since early 2020 (+24% points). Just behind is Generation Z (born 1991-2008), with 43% (up 17% points from early 2020) now using meal delivery services in an average three months. Some 29.6% of people in Generation X now use meal delivery services, more than doubling from 14.4% in early 2020. The use of meal delivery services drops off sharply in the older generations aged over 60. Under one-in-six Baby Boomers (15.9%, up 8.5% points from early 2020) and only 12.3% (up 7.4% points) of Pre-Boomers used one of the services.

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