Original article by Roy Morgan
Market Research Update – Page: Online : 17-Aug-22

New data from Roy Morgan’s Alcohol Consumption Report shows that 13,603,000 Australians (67.9%) aged 18+ consumed alcohol in an average four-week period in the year to June 2022, down 1.8% from a pandemic high of 13,908,000 (69.7%) a year earlier. The standout alcoholic beverage over the last year as we emerged from the pandemic lockdowns of 2020-21 has been Ready-to-drinks (RTDs); some 3,349,000 Australians (16.7%) consumed RTDs in the year to June, an increase of 3.2% points (+680,000). The most popular alcohol is still wine, but the number of Australians drinking wine fell to 8,938,000 (44.6%), a decrease of 1.7% points (-297,000) from a year ago. Beer has also lost ground from its pandemic highs with 6,666,000 Australians (33.3%) now drinking beer, down 2.3% points (-428,000) on a year ago. Spirits are clearly the third favourite type of alcohol with 6,083,000 Australians (30.4%) now drinking spirits, down 2.8% points (-538,000) on mid-2021. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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