Original article by
Australian Retailers Association – Page: Online : 23-Nov-22

The Christmas Gift Buying Survey has been undertaken by the Australian Retailers Association in collaboration with Roy Morgan. The survey shows that 59% of Australians intend to spend the same or more (12%) on Christmas gifts compared with 2021, despite growing inflationary pressures. It also found that the average gift purchase is $700, down slightly ($26) on last year. Alcohol and food top the list of intended gift purchases for this year, followed by gifts cards and toys. The ARA and Roy Morgan forecast that Australians will spend nearly $64 billion in the lead up to Christmas, up 3% on last year. They also forecast that sales over the four-day Black Friday/Cyber Monday weekend (25 – 28 Nov) will reach a record $6.2 billion.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED