Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: Online : 23-Dec-22

Binge has opted for a different path to advertising-supported streaming than international rival Netflix, which launched a brand-new tier with ads in early November. Foxtel-owned Binge will instead introduce advertisements to one of its existing tiers in March. Foxtel Media CEO Mark Frain says modelling suggests that this strategy will make it a 30 per cent more profitable product. Foxtel Media is already selling advertising packages for Binge, and Frain notes that they are proving to be very popular with advertisers. He forecasts that Binge’s advertising revenue will be within the range of $50m to $100m within several years.

CORPORATES
BINGE, FOXTEL MANAGEMENT PTY LTD, FOXTEL MEDIA, NETFLIX INCORPORATED