Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jan-23

A special Roy Morgan SMS Poll into attitudes towards January 26 shows that a clear majority of 64% of Australians now say the date should be known as ‘Australia Day’, which is virtually unchanged from a year ago. Some 36% of Australians say it should be called ‘Invasion Day’. Analysis by gender shows that 69% of men favour January 26 being known as ‘Australia Day’, while 31% say it should be called ‘Invasion Day’. In contrast, women are more evenly split with a narrow majority of 58% in favour of January 26 being known as ‘Australia Day’ compared to 42% saying it should be known as ‘Invasion Day’. Support for saying January 26 should be known as ‘Australia Day’ is down slightly on a year ago for both genders. This Roy Morgan SMS Poll was conducted with an Australia-wide cross-section of 1,231 Australians aged 18+ on the weekend from Friday January 20 to Monday January 23.

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