Original article by Roy Morgan
Market Research Update – Page: Online : 6-Jun-23

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that shoppers are tipped to spend $9.3bn on mid-year and End of Financial Year sales in 2023. This is $500m higher than in 2022, although the number of Australians who are planning to shop during these sales is expected to fall to 5.8 million, which is 400,000 lower than previously. Those who plan to shop in the mid-year/EOFY sales will each spend an average of $1,616; this is up almost $200 per person from 2022. The 50-64 age demographic are set to be the biggest shoppers, encompassing 37.6% or $3.5 billion of the overall $9.3 billion spend. Meanwhile, 51 per cent of Australians will shop online during the mid-year/EOFY sales. The ARA-Roy Morgan Snap SMS survey was conducted from May 19-24 with an Australian-wide cross-section of 3,187 Australians aged 18+.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION