Original article by Mark Di Stefano
The Australian Financial Review – Page: 31 : 17-Jul-23

The ABC’s internal data shows that audiences for its news and current affairs programs are heavily skewed toward older people. More than 80 per cent of people who watch its evening news bulletin are aged 55+, and two-thirds are over the age of 65; in contrast, less than eight per cent of viewers are below the age of 40. Likewise, 75 per cent of the average audience for Q&A is aged 55+ and 70 per cent of Insiders’ viewers are over the age of 55. A spokesman for the ABC contends that the audience shift to older viewers for TV news content is an industry-wide trend; he adds that the ABC’s digital news service is popular among younger audiences.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION