Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder with 1,344,000 supporters in 2023, an increase of 209,000 supporters (+18.4%) on a year ago. This is the largest increase for any AFL club over the last 12 months, and the Swans are still the only club with over one million supporters. The annual Roy Morgan AFL club supporters survey also shows that Collingwood is in second spot overall with 875,000 supporters, an increase of 169,000 (+23.9%) on a year ago; it is the largest increase of any Victoria-based club. A majority of 13 of the AFL’s 18 clubs experienced an increase in support over the last year. Meanwhile, more people than ever before – 9,625,000 – now express support for an AFL club, an increase of 681,000 (+7.6%) on a year ago, and up 2,276,000 (+31.0%) on four years ago in 2019, prior to the pandemic. In addition, there are 8,451,000 Australians who watched at least one AFL match on TV, up 706,000 (+9.1%) on a year ago and up by over one million (+13.9%) from 2019.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB